Mac Lula

The project proposes the creation of a network of museum structures, conceptually and formally connected to each other, designed to spread knowledge of contemporary art and Sardinian tradition. In this sense, places of artistic, historical, and naturalistic value have been mapped in order to identify the hypothetical diffusion of museum spaces which in turn will be the subject of thematic itineraries. All supported by the creation of a website and an app, as well as by traditional tour operators.

The generating center of this cultural network is Lula, where the first museum will be born: a collection of contemporary art is housed in three different buildings and offers us the reduced image of the museum that will spread from this first nucleus.

MAC-Lula will take on a central role for the country and will be able to attract visitors intrigued by the originality of its use as well as by the charm of the mixture of contemporary art and local tradition.

The museums will be equipped with a coordinated image, adapted to this first nucleus, but easily exploitable also for future aggregations making everything strongly characterized. Based on this concept, paper media, website and app are designed.